Customers
Customers
A directory of everyone who has contacted you, deduplicated across channels, with a full profile per customer.
The customers directory at https://app.asks.app/customers lists everyone who has contacted you, across every channel. A person who messages you on WhatsApp and later emails you is one customer, not two: Asks matches identities by email, phone number, Shopify customer ID, and channel identifiers, and merges what it learns into a single record.
The directory
The page opens with four numbers: Total customers, New this week, Identified (customers with a known email or phone), and Avg CSAT.
Below, the table shows each customer with their channels, location, conversation count, CSAT, and when they were last seen; a status dot marks whether they're Active, Inactive, or Archived. Search by name, email, or phone, and filter by status. Click a row to open the profile.
The customer profile
Each profile page brings together everything Asks knows about one person:
- Stats — conversations, messages, CSAT, and overall sentiment.
- Conversations — their full conversation history; click through to any of them in the inbox.
- Activity — a timeline of contacts, profile updates, collected data, and notes.
- Details — email, phone, first and last seen, and a Shopify link when their store account is connected.
- Channels — which channels they've used, with conversation counts per channel.
- Context — location, device, language, and the last page they were on when chatting through the widget.
- Store activity — the customer's recent Shopify storefront browsing (last seven days), when your store's pixel is connected.
- Collected data — answers the AI agent gathered during conversations, like order numbers or company size. This is populated by data collection.
- Tags and Notes — label the customer and leave notes for your team. Customer tags are free-typed; unlike conversation tags, they aren't limited to a workspace list.
Editing a customer
Click Edit Customer to update the contact fields: name, email, phone, status, and tags, plus an avatar. Contact details also fill in automatically — when the AI collects an email mid-conversation or a channel provides a profile, the customer record updates without your involvement.
The customer panel in the inbox is a compact view of this same record. Open the full profile from there with the Profile button.
Related
- Data collection — teach the AI what to ask for.
- Inbox overview — where these customers' conversations live.